What Do Web Users Value?

A new study from the Online Publishers Association on web user experience ranks the top factors which drive individual web use.

The top driver of individual web use, according to a study by the Online Publishers Association, conducted with Northwestern University’s Media Management Center, is “Entertains, absorbs me”. The top dozen drivers out of a total of 22 identified from the study of a sample of 65 internet users, include:

  1. Entertains, absorbs me
  2. Looks out for people like me
  3. Regular part of my life
  4. My personal timeout
  5. A credible, safe place
  6. Connects me with others
  7. Touches me and expands my views
  8. Makes me smarter
  9. Turned on by ads
  10. Easy to use
  11. Helps and improves me
  12. Worth saving and sharing

(For more information, see the DM News article about the OPA’s work.)

This article was last updated on Thursday, 2nd June 2005 at 7:00 pm and is filed in the General Internet Marketing section. You can leave a response below.

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