Welcome to the 'Google' section.
This section focuses on working with the web’s leading search engine, both from a general marketing perspective and using Google’s market-leading contextually-targeted advertising solutions, either as a publisher or as an advertiser.
So you’ve heard about this fantastic tool that lets you find out what keywords your competitors are ranking for, and even discover something about their advertising spending. But what? You haven’t signed up for it yet? Here’s a good reason to stop procrastinating: a selection of 25% discount codes for Spyfu.com.
For many of us making a living online, Google is bread and butter. So who in their right might would believe that removing any revenue-generating site from Google could actually help you make more money? Read the rest of this article, and YOU will… In retrospect, this is so obvious that I’m sure many people have already thought of it; but if you haven’t, now is the time to consider it as part of your web marketing strategy.
Have you ever wanted to provide a link which, when clicked, would lead somewhere other than where the link XHTML itself is coded to point? For example, you might have been trying to track clicks through a given link but without actually cluttering up the link by appending tracking parameters. Or, you might have been trying to ensure that the Page Rank contribution of a given link wasn’t lost on some obscure page deep within a site. A little simple javascript can help you send clicks to one place and Page Rank to another.
Have you been trying to replicate the look and behavior of Google AdSense units — for example, to display alternative ads of your own when AdSense ads are not available? It’s a popular idea, but if you’re doing it with old-fashioned font declarations and 1990s-era HTML, you’re missing the boat.
Unconfirmed reports are surfacing of a bot with a known Google IP that is requesting CSS and Javascript files and which appears with a User-Agent of ‘Mozilla, Googlebot’. We evaluate two possible explanations and comment on the potential impact of a shift from purely text-based search engine bots to spatially aware bots.
While most of the discussion about the major November update of the Google index — popularly referred to as the ‘Jagger’ update — has focused on changes to the Google algorithms and resulting alterations to SERPs, we’ve noticed a change in something that matters a great deal more. Namely, we’re seeing that Jagger is apparently beginning to impact real world traffic, and we’re ecstatic to see the traffic figures plummeting at a selection of spam-supported sites across the web. Meanwhile, our sites that focus on adding real value with real content continue to enjoy growing visitor numbers and page views.
Is the job of a search engine to find content that is ‘optimized’ for a given key phrase? No! The job of a search engine is to find content that is semantically relevant to that key phrase. Assume that the two are the same thing, and you’ll find yourself chasing all kinds of irrelevancies when trying to decide how many key phrases you should include when ‘optimizing’ a page.
Google has confirmed that its new policy of accepting only SquareTrade pharmacies for listing in Froogle will apply even outside the US and Canada — where SquareTrade seals are unavailable. It will now be impossible for any international pharmacies to advertise anywhere via Froogle. This will push even more pharmacy search traffic back to the main Google search interface.
Most online pharmacy listings included in Froogle will finally disappear. While Google eliminated most online pharmacy advertising from AdWords many months ago, the company had continued to play (and lose) whack-a-mole with spammy affiliate site listings on Froogle. As of 10 October, however, any online pharmacy targeting the US or Canada will be required to have a SquareTrade seal or face immediate delisting from Froogle. Unless you’re one of those who succeeded in scamming an affiliate site onto Froogle, this move comes as great news.
A well known affiliate marketing veteran has discovered the wild world of blogging and is now offering thoughts on blogging specifically to target AdSense. Regular AffiliateInsight.com readers will probably already be aware of the power of well-targeted content for leveraging the power of AdSense, but nonetheless his new blog could be worth a visit.