Article Listing for Google

Welcome to the 'Google' section.

This section focuses on working with the web’s leading search engine, both from a general marketing perspective and using Google’s market-leading contextually-targeted advertising solutions, either as a publisher or as an advertiser.

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Free Google AdWords Coupons for New Advertisers

Last updated 5th July 2005

If you haven’t tried Google’s AdWords yet, what are you waiting for? For a limited time, Google is offering a free £20 voucher to new advertisers.

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The Real Benefit of Google Sitemaps

Last updated 15th June 2005

Recent discussions at Cre8asite Forums and Search Engine Roundtable have wondered about the benefits — if any — of using Google’s new Sitemaps, and discussions elsewhere on the web suggest that many webmasters don’t yet know what to think of Google’s new way of gathering URLs for indexing. From our point of view, the benefits of Google’s Sitemaps are extremely clear. Is your site one of those for which we see clear benefits?

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Track Google Content Ad Success

Last updated 6th June 2005

This simple and free CGI script allows you to track clicks in any Google AdWords contextual advertising campaign — it processes your Apache server logs on any Unix platform and lets you know exactly what content pages are delivering your clicks.

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Personally Targeted Advertising on Findory

Last updated 31st May 2005

Is combining behavioral profiles with page content the ‘next big thing’ for delivering truly targeted advertising to receptive readers?

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