Affiliate marketing, affiliate data feeds, and search engine marketing tips from Affiliate Insight.
Over at SEO Book, Aaron takes a look at some of the caveats that are worth keeping in mind when watching Alexa rankings going up or down. As he points out, only a very small increase or decrease in actual site traffic can have an enormous impact on reported Alexa ranking. An article at a different site offers another look at factors that can bounce Alexa rankings.
Recent discussions at Cre8asite Forums and Search Engine Roundtable have wondered about the benefits — if any — of using Google’s new Sitemaps, and discussions elsewhere on the web suggest that many webmasters don’t yet know what to think of Google’s new way of gathering URLs for indexing. From our point of view, the benefits of Google’s Sitemaps are extremely clear. Is your site one of those for which we see clear benefits?
This simple and free CGI script allows you to track clicks in any Google AdWords contextual advertising campaign — it processes your Apache server logs on any Unix platform and lets you know exactly what content pages are delivering your clicks.
Google has today rolled out a beta test of Google Sitemaps, a facility for webmasters to submit lists of pages which they would like to crawl for inclusion in their index. This new feature promises to shed light on the ‘dark matter’ of the web — the billions of pages of content previously inaccessible to search engines — and in so doing to change the face of search forever.
Webmasters new to affiliate marketing may be drawn to Javascript-based ‘live pricing’, often used in free affiliate template sites provided by merchants. Here are my top 5 compelling reasons to steer clear of Javascript-based live pricing (sometimes called ‘Javascript datafeeds’) whenever possible.
A new study from the Online Publishers Association on web user experience ranks the top factors which drive individual web use.
Two-thirds of adults in the U.S. do not realize it is legal for online stores to charge different people different prices at the same time of day for the same product. This finding represents a marketing opportunity for affiliates of SYOP (set your own price) programs to educate consumers about variation in affiliate price levels for a given product.
As search engines become ever more clever at understanding how to serve up relevant search results, a Yahoo! Research Labs tool called Mindset tries to tailor search results for the general type of search you say you’re trying to conduct.
Jim Hedger discusses the growing volume of complaints about the Open Directory Project (DMOZ) and accusations of favoritism and even bribery in some DMOZ categories. Is the Open Directory still as crucial to solid web marketing as it once was?
Is combining behavioral profiles with page content the ‘next big thing’ for delivering truly targeted advertising to receptive readers?